4MAC- Tourist and Educational Research
Other publicacions
- Garcia Sastre, A.; Payeras, M.; Jacob, M.; Alemany, M.. , "The Design of Marketing Strategies as the Tourist Profile Evolves in the Balearic Islands" [www.china-spain.org], Proceedings of the Second International Conference on Tourism between China - Spain. Tourism development under the globalization environment. (Editor in chief Yuhua Luo). Spain, 2011. Multimedia publication.
- Margarita Payeras; Marta Jacob. , "Claves para el futuro balear". Spain, 2011. Paper.