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Business management and tourist destinations

Meetings participation

  • Martorell Cunill, O.; Mulet Forteza, C.; Rosselló Miralles, M.. , "El poder de la marca: Starwood Hotels & Resorts Worldwide". "XVIII Congreso Anual-XIV Hispano Francés AEDEM", Ourense, Spain, 2004. Publication data: Actas del congreso. Pág. 901-910. ISSN: 84-688-6398-X. Speech.
  • Martorell, O.; Rosselló, M. , "Factores Explicativos del Crecimiento de los Hoteles de Categoria de Lujo en la Industria Hotelera Española.". "XVIII Congreso Anual - XIV Hispano-Francés. AEDEM", Ourense, Spain, 2004. Publication data: Actas del Congreso.. Paper presentation.
  • Martorell, O.; Mulet, C.. , "Hotels chains strategy. The first top 5.". "XIV Jornadas Luso Españolas de Gestión Científica. Universidad dos Açores. 4 a 7 de febrero de 2004.", Ponta Delgada, Portugal, 2004. Publication data: Actas del Congreso.. Paper presentation.
  • Martorell, O.; Rosselló, M.. , "Organizational structures of the hotel chains.". "XIV Jornadas Luso Españolas de Gestión Científica. Universidad dos Açores. 4 a 7 de febrero de 2004.", Ponta Delgada, Portugal, 2004. Publication data: Actas del Congreso.. Paper presentation.
  • Martorell, O.; Aguiló, A.. , "La estructura financiera deseada.". "IV Encuentro Iberoamericano de Finanzas y Sistemas de Información (EFSI).", Sevilla, Spain, 2004. Publication data: Actas del Congreso. ISBN: 84-688-5493-X Sevilla, 25 a 27 de febrero de 2004.. Speech.
  • Martorell, O.; Servera, L.. , "El impacto de las marcas en la industria turística de Reino Unido.". "XIII Simposio Internacional de Turismo y Ocio de ESADE.", Barcelona, Spain, 2004. Publication data: Marcas turísticas para la competitividad.. Paper presentation.
  • Martorell, O.. , "Los desafíos del siglo XXI.". "IV Encuentro Iberoamericano de Finanzas y Sistemas de Información (EFSI)", Sevilla, Spain, 2004. Chair of session.
  • Martorell, O.. , "Los desafíos del siglo XXI.". "IV Encuentro Iberoamericano de Finanzas y Sistemas de Información (EFSI)", Sevilla, Spain, 2004. Participation in review committee.
  • Garau, J.. , "El turismo 'family friendly'; posibilidades de desarrollo en destinos Turísticos Maduros". "Barcelona International Marketing Meeting", Barcelona, Spain, 2004. Speech.
  • Garau, J.. , "Uso de Internet en destinos turísticos maduros". "I Jornadas en Economia del Turismo '.", Palma, Spain, 2004. Speech.
  • Garau, J.. , "Nuevas políticas para un nuevo turismo: el caso de Balears". "Novas Politicas, Novos Productos Turisticos", Ponta Delgada, Açores, Portugal, 2004. Invited conference.
  • Robledo, M. A.. , "Networking for Quality: Spain's Tourism Quality Plan"". "Atlas International Conference", Nàpols, Italy, 2004. Speech.
  • Serra, Antoni. , "The Balearic Islands Tourism Industry. Facing challenges from a new scenario". "First Mediterranean World Travel Conference", La Valeta, Malta, 2004. Invited conference.
  • Serra, Antoni. , "Community participation in tourism destination development after decades of mass tourism development: is it feasible?". "Atlas Annual Conference 'Networking and partnerships in destination and development management'", Nàpols, Italy, 2004. Paper presentation.
  • Serra, Antoni. , "Sustainability and Mass Tourism Destinations. The Case of the Balearic Islands". "Fourth BEST Think Tank and Conference", Esbjerg, Denmark, 2004. Publication data: Sí. Paper presentation.
  • Serra, Antoni. , "Dimensions of sustainability. The role of Marketing". "Fourth BEST Think Tank and Conference", Esbjerg, Denmark, 2004. Round table.
  • Carles Manera, Antoni Serra. , "Tourism growth in the Baleares 1960-2000. The consolidation of a ripe destination in Europe". "Tourism, Culture and Economic Development. The European Experience 19th-21st Centuries", Andros, Greece, 2004. Publication data: Sí. Invited conference.
  • Antoni Serra, Elsa Martínez. , "Product Choice, Buyer Characteristics and Channel of Distribution used in Holiday Tourism Products". "11th International Conference on Retailing and Consumer Services Science", Praga, Czech Republic, 2004. Paper presentation.
  • Antoni Serra, Elsa Martínez. , "INDITEX: Spanish Fashion's Miracle". "11th International Conference on Retailing and Consumer Services Science", Praga, Czech Republic, 2004. Paper presentation.
  • Antoni Serra, Serje Schmidt, Maria Cristina Bohnenberger. , "Hotel's Website Development Level: the Case of Majorca". "ANPAD 2004", Curitiba, Brazil, 2004. Paper presentation.
  • Antoni Serra, Elsa Martínez. , "Retos y estrategias de la comercialización de España en el mundo". "I Congreso Internacional sobre Patrimonio, Desarrollo Rural y Turismo", Osuna, Spain, 2004. Paper presentation.