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Business management and tourist destinations

Other publicacions

  • Garau-Vadell, Joan B.. , "La segmentaciˇ del mercat turÝstic Balear", LLibre Blanc del Turisme de les Illes Balears. Spain, 2009. Book chapter.
  • Antoni Serra Cantallops. , "Expansion strategies of Majorcan Hotel Chains", Europe at the Seaside. The Economic History of Mass Tourism in the Mediterranean. United States, 2009. Book chapter.
  • Antoni Serra Cantallops. , "Intermediaciˇ i comercialitzaciˇ Imatge i Marca", Llibre Blanc del Turisme a les Illes Balears. Spain, 2009. Others.