Degree in Business Administration
240 credits - Faculty of Economics and Business
Students on the Degree in Business Administration have the opportunity obtain the Pathway in English in the European Diploma Supplement. For more information, please see the Faculty of Economics and Business website.
21216. Commercial Management I (2024-25)
| Credits | 6 ECTS. | |||
|---|---|---|---|---|
| Type | Mandatory | |||
| Status | Current curriculum and subject available in this curriculum, centre and island. | |||
| Syllabus |
|
Pre-requisites
This subject has no particular enrollment pre-requisites
Recommended bibliography available in the UIB library collection
This list is the core bibliography set out in the course guides. You can click on
any document to check its status or query
type (available, on loan, online access...).
To view the complete bibliography, please see the corresponding section within the
subject course
guide.
You can see the subject course guides on
group information table, below the bibliography.
For more information
Deman@
, the library answers.
- Comportamiento del consumidor : decisiones y estrategia de marketingAlonso Rivas, Javier2010
- Comportamiento del consumidor : decisiones y estrategia de marketingAlonso Rivas, Javier, autor2013
- Consumer behaviour : a European perspective2013 (electronic format)
- Direcciķn de marketingKotler, Philip, autor2016 (electronic format)
- Direcciķn de marketingKotler, Philip, autor2016
- DYANE versiķn 4 : diseņo y análisis de encuestas en investigaciķn social y de mercadosSantesmases Mestre, Miguel, 1947- autor2009
- El plan de marketing en la prácticaSainz de Vicuņa Ancín, José María, autor2020
- Fundamentals of Marketing2011
- Investigaciķn de mercados : conceptos esencialesMalhotra, Naresh K., autor2016
- Investigaciķn de mercados : conceptos esencialesMalhota, Naresh, autor2016 (electronic format)
- Marketing : an introductionArmstrong, Gary, autor2020
- Marketing : conceptos y estrategiasSantesmases Mestre, Miguel, 1947-2012
- Marketing managementKotler, Philip, autor2022
- Marketing turísticoSerra Cantallops, Antoni.2011
- Principios de marketingKotler, Philip, autor2018
- Principios de marketingKotler, Philip2020 (electronic format)
- Principles of MarketingKotler, Philip, autor2013
- Principles of MarketingKotler, Philip, autor2013 (electronic format)
- The marketing plan [recurs electrōnic] : how to prepare and implement itLuther, William M.2011 (electronic format)
Information regarding course groups
Period: 1st semester
-
Large Group 70
-
Lecturers
-
Head of group
-
Teaching
languageEnglish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Timetable
-
Examinations
- Date: 15/01/2025; Start Time: 16:00; End Time: 19:00; -
- Date: 04/02/2025; Start Time: 16:00; End Time: 19:00; -
-
-
Large Group 71
-
Lecturers
-
Head of group
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Timetable
-
Examinations
- Date: 15/01/2025; Start Time: 16:00; End Time: 19:00; -
- Date: 04/02/2025; Start Time: 16:00; End Time: 19:00; -
-
-
Large Group 77
-
Lecturers
-
Head of group
-
Teaching
languageSpanish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Timetable
-
Examinations
- Date: 15/01/2025; Start Time: 16:00; End Time: 19:00; -
- Date: 04/02/2025; Start Time: 16:00; End Time: 19:00; -
-
-
Medium Group M 701
-
Lecturers
-
Teaching
languageEnglish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
TimetablePlease see the schedule in the Large Group 70.
-
-
Medium Group M 711
-
Lecturers
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
TimetablePlease see the schedule in the Large Group 71.
-
-
Medium Group M 712
-
Lecturers
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
TimetablePlease see the schedule in the Large Group 71.
-
-
Medium Group M 771
-
Lecturers
-
Teaching
languageSpanish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
TimetablePlease see the schedule in the Large Group 77.
-
Syllabi from previous years
Academic year groups 2023-24
Period: 1st semester
-
Large Group 70
-
Lecturers
-
Head of group
-
Teaching
languageEnglish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Large Group 71
-
Lecturers
-
Head of group
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Large Group 77
-
Lecturers
-
Head of group
-
Teaching
languageSpanish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 701
-
Lecturers
-
Teaching
languageEnglish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 711
-
Lecturers
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 712
-
Lecturers
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 771
-
Lecturers
-
Teaching
languageSpanish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Academic year groups 2022-23
Period: 1st semester
-
Large Group 70
-
Lecturers
-
Head of group
-
Teaching
languageEnglish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Large Group 71
-
Lecturers
-
Head of group
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Large Group 77
-
Lecturers
-
Head of group
-
Teaching
languageSpanish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 701
-
Lecturers
-
Teaching
languageEnglish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 711
-
Lecturers
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 712
-
Lecturers
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 771
-
Lecturers
-
Teaching
languageSpanish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Academic year groups 2021-22
Period: 1st semester
-
Large Group 70
-
Lecturers
-
Head of group
-
Teaching
languageEnglish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Large Group 71
-
Lecturers
-
Head of group
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Large Group 77
-
Lecturers
-
Head of group
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 701
-
Lecturers
-
Teaching
languageEnglish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 711
-
Lecturers
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 771
-
Lecturers
-
Teaching
languageCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Academic year groups 2020-21
Period: 1st semester
-
Large Group 70
-
Lecturers
-
Head of group
-
Teaching
languageSee the subject course guide -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Large Group 71
-
Lecturers
-
Head of group
-
Teaching
languageSee the subject course guide -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Large Group 77
-
Lecturers
-
Head of group
-
Teaching
languageSee the subject course guide -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 701
-
Lecturers
-
Teaching
languageSee the subject course guide -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 711
-
Lecturers
-
Teaching
languageSee the subject course guide -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 712
-
Lecturers
-
Teaching
languageSee the subject course guide -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
-
Medium Group M 771
-
Lecturers
-
Teaching
languageSee the subject course guide -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Academic year groups 2019-20
Period: 1st semester
-
GROUP 70, 1S, GADE
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Lecturers
-
Head of group
-
Teaching
languageEnglish -
MobilityGroup excluded for incoming mobility students.
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Syllabus
-
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GROUP 77, 1S, GADE
-
Lecturers
-
Head of group
-
Teaching
languageCatalan -
MobilityGroup excluded for incoming mobility students.
-
Syllabus
-
-
GROUP 71, 1S, GADE
-
Lecturers
-
Head of group
-
Teaching
languageCatalan -
MobilityGroup excluded for incoming mobility students.
-
Syllabus
-
For information on subject groups from years prior to 2019-20
, please use the
course guide search engine (in Spanish)