Double degree in Business Administration and Law
396 credits - Faculty of Law
If you cannot find all of the information on the course that you are taking, check
the old
Double degree in Business Administration and Law study programme.
21216. Commercial Management I (2025-26)
| Credits | 6 ECTS. | |||
|---|---|---|---|---|
| Type | Mandatory | |||
| Status | Current curriculum and subject available in this curriculum, centre and island. | |||
| Syllabus |
|
Pre-requisites
This subject has no particular enrollment pre-requisites
Recommended bibliography available in the UIB library collection
This list is the core bibliography set out in the course guides. You can click on
any document to check its status or query
type (available, on loan, online access...).
To view the complete bibliography, please see the corresponding section within the
subject course
guide.
You can see the subject course guides on
group information table, below the bibliography.
For more information
Deman@
, the library answers.
- Comportamiento del consumidor : decisiones y estrategia de marketingAlonso Rivas, Javier2010
- Comportamiento del consumidor : decisiones y estrategia de marketingAlonso Rivas, Javier, autor2013
- Consumer behaviour : a European perspective2013 (electronic format)
- Dirección de marketingKotler, Philip, autor2016 (electronic format)
- Dirección de marketingKotler, Philip, autor2016
- DYANE versión 4 : diseño y análisis de encuestas en investigación social y de mercadosSantesmases Mestre, Miguel, 1947- autor2009
- El plan de marketing en la prácticaSainz de Vicuña Ancín, José María, autor2020
- Fundamentals of Marketing2011
- Investigación de mercados : conceptos esencialesMalhotra, Naresh K., autor2016
- Investigación de mercados : conceptos esencialesMalhota, Naresh, autor2016 (electronic format)
- Marketing2009
- Marketing : an introductionArmstrong, Gary2011
- Marketing : an introductionArmstrong, Gary, autor2017
- Marketing : an introductionArmstrong, Gary, autor2020
- Marketing : conceptos y estrategiasSantesmases Mestre, Miguel, 1947-2012
- Marketing : concepts and strategies2012
- Marketing managementKotler, Philip, autor2022
- Marketing turísticoSerra Cantallops, Antoni.2011
- Principios de marketingKotler, Philip, autor2018
- Principios de marketingKotler, Philip2020 (electronic format)
- Principles of MarketingKotler, Philip, autor2013
- Principles of MarketingKotler, Philip, autor2013 (electronic format)
- The marketing plan [recurs electrònic] : how to prepare and implement itLuther, William M.2011 (electronic format)
Information regarding course groups
Period: 1st semester
-
Large Group 43
-
Head of group
-
Language
of InstructionCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Timetable
-
Examinations
- Date: 14/01/2026; Start Time: 09:00; End Time: 11:00; - Avaluació complementària
- Date: 03/02/2026; Start Time: 16:00; End Time: 18:00; - Avaluació extraordinària
-
Medium Group M 431
-
Lecturers
-
Language
of InstructionCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
TimetablePlease see the schedule in the Large Group 43.
-
Syllabi from previous years
Academic year groups 2024-25
Period: 1st semester
-
Large Group 43
-
Head of group
-
Language
of InstructionCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Medium Group M 431
-
Lecturers
-
Language
of InstructionCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Academic year groups 2023-24
Period: 1st semester
-
Large Group 43
-
Head of group
-
Language
of InstructionCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Medium Group M 431
-
Lecturers
-
Language
of InstructionCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Academic year groups 2022-23
Period: 1st semester
-
Large Group 43
-
Head of group
-
Language
of InstructionCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Medium Group M 431
-
Lecturers
-
Language
of InstructionCatalan -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Academic year groups 2021-22
Period: 1st semester
-
Large Group 43
-
Head of group
-
Language
of InstructionCatalan/Spanish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Medium Group M 431
-
Lecturers
-
Language
of InstructionCatalan/Spanish -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
Syllabus
-
Academic year groups 2020-21
Period: 1st semester
-
Large Group 33
-
Head of group
-
Language
of InstructionSee the subject course guide -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
SyllabusPending
-
Medium Group M 331
-
Lecturers
-
Language
of InstructionSee the subject course guide -
MobilityThis group is available to incoming mobility students, subject to authorisation from the programme coordinator.
-
SyllabusPending
-