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Dr María Antonia García Sastre
Dr María Antonia García Sastre
Senior Lecturer
Marketing and Market Research
  • Despatx DB016Planta baixaGaspar Melchor de Jovellanos

    Dr María Antonia García Sastre


    Brief CV

    Born in Palma de Mallorca (1966). Associate Professor in the Department of Economics and Business of the Universitat de les Illes Balears. Degree in Economics and Business Administration (1989). Master of Business Administration (MBA) Polytecnhic Middlesex Business School, London. (1990). PhD in Economics and Business Administration (1998 ). Master in new technologies for the comprehensive management of the company: SAP R / 3 (1999).

    Teaching experience in undergraduate , graduate and postgraduate UIB and other universities. The subjects taught were Marketing I, Marketing II, Financial Marketing, Marketing of Food and Beverage at the Faculty of Economics and Business, School of Tourism and Hotel School of Illes Balears. He has also taught doctoral courses at universities in Argentina and Brazil.

    Research: its research focus on new tourism products and innovation and competitiveness of the sector and the field of educational excellence. He has published in various journals of national and international level and several book chapters.

    He is a member of the Research Group Competitive Research 4MAC tourist and educational research and has collaborated on several research projects both nationally and internationally.

    He is currently directing a thesis and course Postgraduate Digital Marketing and Community Management.


    Office Hours

    Lecturer Tutorial Times
    Start Date End Date Day Start Time End Time Location
    02/09/2019 30/06/2020 Monday 13.00 14.00 DB016 Edifici Jovellanos. Cita previa por email

    Teaching, 5 previous years

    Subject Degree
    20509 - Tourism Marketing I
    20531 - Final Degree Project
    21219 - Commercial Management II
    21222 - Final Degree Project
    21230 - Financial Marketing


    Research groups

    Group Membership type
    Decision Science Collaborator
    Research group on Tourism, Networks and Marketing (TURNETMK) Member


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