Dr Emilie Esterzon
- 971259620 (9620)
- Despatx 126primer pisGaspar Melchor de Jovellanos
Curriculum
Brief CV
Visiting professor at the Universitat de les Illes Balears from 2022. M.Sc. in Management from the Solvay Business School (2004). Doctorate in Economics and Management for the Université Libre de Bruxelles (2022).
Experience in market research and advertising, consulting for clients like P&G, Reckitt Benckiser and Sodexo (2004-2013). Teaching in undergraduate: Calculus (2014-2022), Tourism Marketing (2022-) and in the Máster Universitario de Análisis de Datos Masivos en Economía y Empresa (2022-).
Researcher specialized in communication and consumer behavior, in particular donations to NGOs.
Esterzon, E., Lemmens, A., & Van den Bergh, B. (2023). Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity. Journal of Marketing, 87(4), 636-655. https://doi.org/10.1177/00222429221148969
Teaching
Office Hours
You need to book a date with the professor in order to attend a tutoring sessionSubjects taught. Academic Year 2025-26
- 20531 - Final Degree Project in Tourism. Degree in Tourism - Majorca.
- 20509 - Tourism Marketing I. Double Degree in Business Administration and Tourism - Majorca.
- 20509 - Tourism Marketing I. Degree in Tourism - Majorca.
- 12191 - Data Analytics Applications in Business II. Master's Degree in Data Analytics and Business Intelligence.
- 11653 - Human Resources Management. Master's Degree in Big Data Analysis in Economics and Business.
Subjects taught. Academic Year 2024-25
- 21222 - Final Degree Project in Business Administration. Double degree in Business Administration and Law - Majorca.
- 21222 - Final Degree Project in Business Administration. Degree in Business Administration - Majorca.
- 21222 - Final Degree Project in Business Administration. Double Degree in Business Administration and Tourism - Majorca.
- 20531 - Final Degree Project in Tourism. Double Degree in Business Administration and Tourism - Majorca.
- 20531 - Final Degree Project in Tourism. Degree in Tourism - Majorca.
- 20509 - Tourism Marketing I. Double Degree in Business Administration and Tourism - Majorca.
- 20509 - Tourism Marketing I. Double degree in Economics and Tourism - Majorca.
- 20509 - Tourism Marketing I. Degree in Tourism - Minorca.
- 20509 - Tourism Marketing I. Degree in Tourism - Majorca.
- 11655 - Accounting for Customer Knowledge. Master's Degree in Big Data Analysis in Economics and Business.
Teaching, 5 previous years
| Subject | Information |
|---|---|
| 11655 - Accounting for Customer Knowledge | |
| 20509 - Tourism Marketing I | |
| 20531 - Final Degree Project in Tourism | |
| 21222 - Final Degree Project in Business Administration |
Research
R+D+I Structures
| Structure | Membership type |
|---|---|
| Decision Science (DSL) Consolidated R+D+I Group
|
Member |