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Dr Emilie Esterzon

Dr Emilie Esterzon
Visiting professor
Marketing and Market Research
  • Despatx DB125primer pisGaspar Melchor de Jovellanos


Brief CV

Visiting professor at the Universitat de les Illes Balears from 2022. M.Sc. in Management from the Solvay Business School (2004). Doctorate in Economics and Management for the Université Libre de Bruxelles (2022).

Experience in market research and advertising, consulting for clients like P&G, Reckitt Benckiser and Sodexo (2004-2013). Teaching in undergraduate: Calculus (2014-2022), Tourism Marketing (2022-) and in the Máster Universitario de Análisis de Datos Masivos en Economía y Empresa (2022-).

Researcher specialized in communication and consumer behavior, in particular donations to NGOs.

Esterzon, E., Lemmens, A., & Van den Bergh, B. (2023). Enhancing Donor Agency to Improve Charitable Giving: Strategies and Heterogeneity. Journal of Marketing, 87(4), 636-655.


Office Hours

You need to book a date with the professor in order to attend a tutoring session

Teaching, 5 previous years

Subject Information
11655 - Accounting for Customer Knowledge
  • Master's Degree in Big Data Analysis in Economics and Business2022-23
20509 - Tourism Marketing I
  • Degree in Tourism2022-23
  • Double Degree in Business Administration and Tourism2022-23
21222 - Final Degree Project in Business Administration
  • Degree in Business Administration2022-23
  • Double Degree in Business Administration and Tourism2022-23
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