Saleh's research focuses on consumer emotions in digital interactions, consumer power, social influence, and relationship norms. His work, therefore, has implications for service industries, retailers, and those in charge of formulating public policies.

Saleh's research has been published in leading journals such as Annals of Tourism Research, Journal of Business Research and, Journal of Travel Research, International Journal of Hospitality Management, and has been presented at international academic conferences such as EMAC.

Saleh has a Ph.D. Licensed in Marketing by NOVA Information Management School (IMS), Lisbon, Portugal. He received the award from the European Marketing Academy (EMAC) based on his doctoral work and has given academic and industry talks in Europe.

His research projects include collaboration with academics from Pennsylvania State University (USA), University of Portsmouth (UK), CUNY Baruch College (USA), NOVA IMS (Portugal), Audencia Business School (France) and Oklahoma State University (USA).

Before joining the University of the Balearic Islands, Saleh worked as a professor of marketing at the University of Coventry and as a researcher at NOVA IMS and the Escuela Católica de Negocios y Economía de Lisboa, Lisbon, Portugal.

Recent publications:

Shuqair, S., Filieri, R., Viglia, G., Mattila, A. S., & Pinto, D. C. (2024). Leveraging online selling through social media influencers. Journal of Business Research, 171, 114391.

Gonçalves, A. R., Pinto, D. C., Shuqair, S., Dalmoro, M., & Mattila, A. S. (2024). Artificial intelligence vs. autonomous decision-making in streaming platforms: A mixed-method approach. International Journal of Information Management, 102748.

Shuqair, S., Herter, M. M., Pinto, D. C., & Mattila, A. S., (2024). Emojis as heuristic cues: The multifaceted role of emojis in online service interactions. Journal of Consumer Behaviour

Shuqair, S., Viglia, G., Pinto, D. C., & Mattila, A. S., (2023). Reducing resistance to sponsorship disclosure: The role of experiential versus material posts Journal of Travel Research.

Herter, M. M., Shuqair, S., Pinto, D. C., Mattila, A. S., & Zandonai Pontin, P. (2023). Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships. Journal of Product & Brand Management.