Antonia Janer Llobera is an Associate Professor in the Marketing and Market Research area of ​​the Department of Business Economics at the University of the Balearic Islands. Graduated in Advertising and Public Relations at the University of Barcelona and currently studying a Master's Degree in Digital Marketing at the UOC (Spain), she has more than 10 years of professional experience in Tourism Marketing. She currently works in the marketing department of the Logitravel online travel agency, where she has developed multiple projects and responsibilities. She has experience in communication management and content marketing, proposal and creation of promotional campaigns, development of the affiliate program, execution and optimization of display and social media strategies, among others.