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Dr Sofía López Rodríguez

Dr Sofía López Rodríguez
Tenure-track contract Lecturer with a PhD
Marketing and Market Research
  • Despatx DB124Primer pisGaspar Melchor de Jovellanos

Curriculum

Brief CV

Sofía López Rodríguez is an Associate Professor of Marketing at the University of the Balearic Islands. With a PhD in Marketing from the Complutense University in Madrid, Spain - Predoctoral Fellowship (FPI), Spanish Ministry of Science and Technology - her research focuses on corporate responsibility and sustainability, green marketing, sustainable consumption and prosocial behaviour. She has published in international journals, such as Business Ethics Quarterly, the Academy of Marketing Studies Journal, Corporate Governance: The International Journal of Business in Society; as well as authored and co-authored books and book chapters. Dr López Rodríguez holds a Visiting Scholar position at INSEAD (France).

A former member of the marketing faculty at SKEMA Business School (France), Dr López Rodríguez has also taught on undergraduate and postgraduate programmes in Spain, at the Carlos III University in Madrid; in France, at MINES ParisTech, IÉSEG School of Management and the Institut d'Études Politiques in Lille; and in Brazil at the Universidade Caxias do Sul. She has also consulted for the Financial Times on academic content regarding corporate responsibility, as well as participated and led externally funded national and international research projects.

More information

Teaching

Office Hours

You need to book a date with the professor in order to attend a tutoring session

Subjects taught. Academic Year 2022-23

Subjects taught. Academic Year 2021-22

Thesis advising

Thesis advisor during the academic year 2022-23 for the following PHD programmes:

Teaching, 5 previous years

Subject Information
11655 - Accounting for Customer Knowledge
  • Master's Degree in Big Data Analysis in Economics and Business2020-21, 2021-22
  • Master's in Big Data Analysis in Economics and Business2018-19
20509 - Tourism Marketing I
  • Degree in Tourism2021-22
  • Double Degree in Business Administration and Tourism2021-22
  • Double degree in Economics and Tourism2021-22
20517 - Tourism Intermediaries
  • Degree in Tourism2018-19
  • Double Degree in Business Administration and Tourism2018-19
20519 - Tourism Marketing II
21219 - Commercial Management II
  • Degree in Business Administration2021-22
  • Double degree in Business Administration and Law (2013 syllabus)2021-22
21221 - Market Research and Consumer Behaviour
21222 - Final Degree Project
21230 - Financial Marketing
  • Degree in Business Administration2021-22
  • Double degree in Business Administration and Law (2013 syllabus)2021-22
  • Double Degree in Business Administration and Tourism2021-22

Research

Research groups

Group Membership type
Decision Science Member
Research group on Tourism, Networks and Marketing (TURNETMK) Collaborator
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