She was born in Gexto, Vizcaya in 1968. Associate Professor of the Department of Applied Economics, Universitat de les Illes Balears since 2009.

Previously, she has been full-time lecturer at the Universidad de Las Palmas de Gran Canaria (1991-2000), partial-time lecturer at the University of the Balearic Islands (2000-2002), associate researcher at IMEDEA (CSIC-UIB) from 2001 to 2002 and Assistant Professor at the University of the Balearic Islands (2002-2009).

With a MA in Econometrics, University of Essex, and a PhD in Economics and Business Administration, University of Las Palmas de Gran Canaria. She has been General Director of R+D+i of the Balearic Islands Government from 2004 to 2007. Her research areas include agricultural economics and tourism economics (especially, innovation activities in service and tourism sectors). Papers published in Journal of Agricultural Economics, Annals of Tourism Research, Tourism Management and Tourism Economics and co-editor with Jafar Jafari of two books edited internationally within the Book Series: Innovation and Tourism. Connecting Theory & Practice. She has participated as a researcher in R&D projects of the CYCIT and VI Framework Programme as well as an expert in consultancy jobs.