Narratives, Technology, and Education: The Origin of a Multidisciplinary Approach

I am a tenured professor in the area of Architectural Graphic Expression at the University of the Balearic Islands (UIB) and hold a PhD with a dissertation focused on user experience (UX) as a foundation for digital visual communication on the web (2003). Since the beginning of my career, I have sought to open new paths at the intersection of art, visual communication, and technological innovation, always with the aim of generating real impact within the university and society.

My scientific production has developed at the crossroads of graphic design, digital communication, and critical reflection on their transformations. I was a pioneer in the Spanish-speaking sphere in the field of web interface production and design with works such as Producción y diseño gráfico para la World Wide Web (1999).

Since then, I have opened lines of research dedicated to visual communication in the digital era, interactive multimedia experiences, and the cultural changes resulting from technological disruption in art, education, and society—now incorporating the integration of artificial intelligence as a complementary field of exploration.

In teaching, I have led the integration of active methodologies and emerging technologies in the instruction of architectural drawing and graphic expression. Experiences such as the use of Web 2.0 networks to motivate students, or the application of models such as the flipped classroom, gamification, and project-based learning, have helped to overcome cognitive and emotional barriers, connecting theory and practice in a more human and effective learning process.

My proposals are reflected in publications such as Estrategia docente 4.0 en la enseñanza del dibujo a mano alzada (2012) and La clase invertida de dibujo arquitectónico, de la pizarra al vídeo y audiolibro (2019).

I have also held university management responsibilities, most notably as a member of the UIB Governing Council (2013–2021), where I served as Vice Rector for Digital and Transmedia Campus.

From this position, I promoted, among other initiatives, the comprehensive redesign of the Digital Classroom with a 360º vision oriented toward improving the learning experience and aligned with the Sustainable Development Goals related to quality education.

This work proved essential for responding effectively to the challenges posed by the COVID-19 pandemic and for ensuring the continuity of teaching in an extraordinarily complex context.

I am currently Director of Training for Teaching and Research Staff at the University of the Balearic Islands, where I coordinate programs designed to address real challenges of university teaching. These training programs are grounded in everyday situations, offering practical solutions and fostering both digital competences and the human skills of faculty members.

My research has also explored the challenges of contemporary visual communication and interaction with digital generations, as reflected in recent work on effective communication with millennials/Gen Z (2021).

In parallel, I have cultivated a critical reflection on the social, cultural, and philosophical effects of digital culture, with publications addressing communication, manipulation, and new forms of presence and learning.

The impact of this work is evident in the transfer of methodologies and resources applied in degrees in architecture, art, and design; in collaboration with interdisciplinary teams; and in the dissemination of results through conferences, journals, and inter-institutional projects. My work bridges the academic and professional worlds, integrating art, technology, philosophy, and communication, always with a clear social vocation and a commitment to equity, sustainability, and the digital transformation of higher education.

In summary, my profile is defined by leadership in educational innovation and digital visual communication, effective transfer to both the university and professional environments, and the ability to adapt to cultural and technological challenges.

My objective is to continue fostering meaningful learning and the development of digital competences that prepare students, faculty, and society for a future in constant change.

Further information can be found on LinkedIn and Dialnet.

Among others, I have been involved in the following research projects:

• PID2020-120553ES-I00 El paisaje hablante. Marco teórico y referentes culturales interdisciplinares. México, Portugal y España como escenarios (PH-MPE).
• FCT-21-17077 Genius - Up! Multimodal Educational Videogame for VR/AR and iTv.
• TIN2015-67149-C3-2-R Multimodal Serious Games and Social Robots for Attention Evaluation (acronym: Juguema).
• FCT-14-8633 ZombUIB.
• TIN2012-35427 Experiences in the Design and Development of Natural Interfaces in Industry, Education, and Rehabilitation.
• SEC2003-04206/PSCE Emerging Models in Virtual Environments for Higher Education. Study of Technological, Organizational, Communicative, and Teaching-Learning Elements in University Virtual Environments (MEEVES).
• PB98-0134 The Emblem Books of Francisco Garau (SJ): Intertextual Research and the Creation of a CD-ROM Application for Analytical Study.