Degree in Events Protocol and Organisation: 2015 (UE Felipe Moreno)
240 credits - Felipe Moreno University College of Tourism
This study programme will not be continued ; new students will not be admitted. You can refer to the corresponding current study programme. .
Minimum number of credits to be taken in the first year
- 48 first-year subject credits for full-time students.
- 24 credits for part-time students.
- After the first year of registration, there is no minimum number of credits to take.
- Students will be able to demonstrate that they possess and understand knowledge in an area of study, starting from a secondary education level to one which, although based on advanced textbooks, includes some aspects that involve knowledge from the vanguard of their area of study.
- Students will learn how to professionally apply knowledge to their job or vocation and have the skills usually demonstrated through the creation and defence of standpoints and problem solving in their area of study.
- Students will acquire skills for collecting and interpreting relevant information (normally in their area of study) to provide opinions that include reflections on important social, scientific, and ethical topics.
- Students will be able to transmit information, ideas, problems, and solutions to a specialised and more general audience.
- Students will develop the necessary learning skills to undertake postgraduate studies with a high level of independence.
- An ability to think critically, analyse, and summarise information required to manage events comprehensively and in accordance with their nature and specifications.
- An ability for independent learning based on identifying and selecting different types of sources.
- An ability for planning available time and resources, as well as organising and adapting to change through the different stages involved in events management.
- Knowledge of Spanish, Catalan, and English at a level that enables comprehension, expression, and use of specific terminology related to tourism, protocol, and events management.
- An ability to apply concepts, techniques, and knowledge from the different areas of meetings tourism, events management, and protocol so as to solve problems.
- An ability to negotiate and resolve conflicts to achieve a consensus in professional situations with opposing interests.
- Initiative, leadership, and decision-making skills in the fields of tourism, protocol, and events management to achieve the golas of professional organisations or projects.
- The ability to apply knowledge, methodology, and techniques acquired throughout the degree programme to the professional sphere and to develop them to a high level of responsibility, ethical commitment, and being able to be part of multidisciplinary teams.
- An ethical commitment to corporate social responsibility, gender equality, diversity, disability, the environment, and sustainable development.
- Innovation and creativity.
- Knowledge of the historical, communicative, and social principles behind protocol and events organisation.
- The ability to acquire a comprehensive vision of tourism and understand the relations between its different subsystems and disciplines.
- The ability to apply the rules governing the precedence of general and special official public events, specifically those set out in the Royal Decree of State Precedence and the regional decrees on precedence, as well as the regulations governing non-official events.
- The ability to conceptualise patterns, processes, interactions, and changes in the tourism sphere, understood as a system within a wide range of spatial scales.
- The ability to apply the rules governing protocol in business, as well as adapting them where joint protocol applies.
- The ability to apply ceremonial and protocol techniques in specific areas of applicable protocol: sporting, religious, military, and academic events.
- The ability to compile, process, analyse, and interpret information and to answer tourism-related questions by using specific worker skills in different areas of tourism, including the appropriate use of information and communication technology (ICT).
- Knowledge and application of principles to social education, etiquette, and personal image, subject to the requirements of different types of events.
- Knowledge of the agents involved in the wider meetings tourism sector, of the categorisation and specificities of events in line with objective criteria, and of the stages to organising meetings, their actors, and production aspects.
- Results-focussed financial management in the different stages of events management.
- Knowledge of the structure and workings of social media to enable suitable use thereof by the events planner, from the initial design of an event to a final communication tool.
- Knowledge of the nature and structure of the State, as well as its main institutions, functions, and highest ranking officials.
- The ability to apply analytical and observation strategies based on common research methods used throughout students' education and translating them into projects and research in the area of meetings, tourism, and protocol.
- In-depth knowledge of geopolitics, international organisations and diplomatic representations for suitable application of protocol and etiquette rules.
- Knowledge of State noble titles, as well as the main awards granted by national, regional, and local public administrations.
- The ability to identify threats, assess risks, and apply the necessary human and technical measures and resources for management thereof, in compliance with current legislation on security in events organisation.
- Basic and comprehensive knowledge of the relationship between different protocol approaches and tourism meetings, including those linked to the epistemological fields of economics and legal and social sciences.
- Knowledge of the visual elements that come together in staging an event (materials, spaces, decoration, accessories, lighting), as well as the appropriate styling of participants (wardrobe, make-up, hair styling, etiquette) based on the nature of the event.
- Knowledge of the organisational structure, the main rituals and ceremonies, and the main doctrines of the major religions.
- The ability to incorporate public relations techniques in protocol and events management communication strategy aimed at establishing mutual understanding between different groups (the client, the organisation, and the target audience).
- Knowledge of the underlying legal principles in events organisation and protocol, as well as current legislation on entertainment services contracts.
- Knowledge of the foundations of heraldry and vexillology that enable identification of the elements in national and international, official and unofficial emblems and flags.
- The ability to coordinate work teams and human resources involved in an event project and in running an event.
- The ability to incorporate specific measures to support those with a disability into events design and operation.
- The ability to manage technical equipment and ancillary resources available for organising an event.
- The ability to adopt measures that are compatible with sustainability in event planning and running.
- Knowledge of the basic structure of the armed forces, their hierarchy, emblems, and symbols.
- Knowledge of Spanish university structure, academic symbols, and etiquette.
- The ability to apply the principles of marketing to enable suitable promotion of MICE destinations and projects.