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Degree in Events Protocol and Organisation: 2015 (UE Felipe Moreno)

240 credits - Felipe Moreno University College of Tourism
  This study programme will not be continued ; new students will not be admitted. You can refer to the corresponding current study programme. .

Protocol and events organisation have nowadays taken on a major role at both public institutions and private organisations, especially when it comes to internal and external event planning and the final image of the institution. On the one hand, protocol establishes a snapshot of organisations and their interactions, using careful staging with complex technical and artistic steps that express messages and values organisations wish to transmit to their target audience. On the other, events generate brand experience and become a tool that provides direct added value for relationships between organisations and their public. Professionals and academics see events as (1) a tool in relationship strategy between organisations and their audience and (2) an internal and external visibility tool for corporate image and reputation, since they represent direct communication of a reality and not only provide image and value, but also transparency. This is why organisations see them as a powerful marketing tool. In this vein, the degree curriculum includes two professional pathways in the fourth year (protocol and events management) to specifically target the demand from each of these two areas.

The curriculum has been crafted in line with both acquiring skills and the structural principles of official degree programmes at the UIB. In terms of knowledge branch, the programme falls under legal and social sciences. Regarding degree regulations, what is set out in REGULATORY AGREEMENT 10040/2011 of 22nd November approving the Official University Education Regulations (Bachelor's and Master's Degrees) at the University of the Balearic Islands applies.

The curriculum has a total of 240 ECTS credits, split over four years covering 60 credits each, with each year divided into two 30-credit semesters. Without wanting to define specialities, the fourth year offers two professional pathways corresponding to the two large professional areas covered by the programme: protocol practice and professional events management. On the one hand, protocol is an essential element for social, institutional and corporate relations. On the other, professional events management is a requirement of a community, here the Balearics, which has become a host for all kinds of events with their corresponding economic impact. Students will need to take a total of 24 credits on the pathway to be awarded the corresponding major.

Credit Summary

Core Training Mandatory Elective Subjects External Practicum Final Degree Project Total
  60   138   24   12   6 240

Subjects

First-year subjects
Name Type Credits Teaching
language
Period
29351 - History of Protocol and Ceremonies Core Training 6,0 1st semester
29352 - Basic Notions of Law Core Training 6,0 1st semester
29354 - Introduction to Tourism Core Training 6,0 1st semester
29700 - Introduction to the MICE sector Core Training 6,0 1st semester
29701 - English I Core Training 6,0 1st semester
29355 - Constitutional Law Core Training 6,0 2nd semester
29358 - Introduction to Business Core Training 6,0 2nd semester
29702 - Cultural Heritage Management Core Training 6,0 2nd semester
29703 - The Fundamentals of Protocol Core Training 6,0 2nd semester
29704 - The Principles of Events Organisation Core Training 6,0 2nd semester
Second-year subjects
Name Type Credits Teaching
language
Period
29356 - Communication Applied to Events Organisation I Mandatory 6,0 1st semester
29360 - Organisational Design and Human Resources Mandatory 6,0 1st semester
29363 - Tourism Marketing Mandatory 6,0 1st semester
29365 - Official Protocol I: State Protocol Mandatory 6,0 1st semester
29705 - The Principles of Public Relations and Advertising Mandatory 6,0 1st semester
29364 - Tourism Industry Contracts Mandatory 6,0 2nd semester
29368 - Communication Applied to Events Organisation II Mandatory 6,0 2nd semester
29370 - Official Protocol II: Local and Regional Mandatory 6,0 2nd semester
29706 - Political Geography and International Relations Mandatory 6,0 2nd semester
29707 - English II Mandatory 6,0 2nd semester
Third-year subjects
Name Type Credits Teaching
language
Period
29372 - Event Production Mandatory 6,0 1st semester
29377 - Business Protocol Mandatory 6,0 1st semester
29708 - Financial Management of Events Organisation Mandatory 6,0 1st semester
29709 - Organising Meetings Mandatory 6,0 1st semester
29710 - English III Mandatory 6,0 1st semester
29367 - IT Management of Events Mandatory 6,0 2nd semester
29369 - Practical Placements I External Placements 6,0 2nd semester
29375 - Sports Protocol Mandatory 6,0 2nd semester
29376 - Innovation and Creativity in Events Organisation Mandatory 6,0 2nd semester
29711 - Academic and Religious Ceremonies Mandatory 6,0 2nd semester
Fourth-year subjects
Name Type Credits Teaching
language
Period
29382 - Techniques for Public Speaking Mandatory 6,0 2nd semester
29383 - Safety Mandatory 6,0 2nd semester
29384 - Sustainability and CSR in Events Organisation Mandatory 6,0 2nd semester
29385 - Practical Placements II External Placements 6,0 2nd semester
29712 - Accessible Events Mandatory 6,0 2nd semester
29713 - Final Degree Project Final Degree Project 6,0 Annual
Elective subjects
Name Type Credits Teaching
language
Period
29373 - Scenography Techniques Elective 6,0 1st semester
29378 - Military Protocol Elective 6,0 Spanish 1st semester
29391 - Marketing of Tourist Destinations Elective 6,0 1st semester
29393 - Managerial Skills Elective 6,0 1st semester
29714 - Diplomatic Protocol Elective 6,0 1st semester
29715 - Special Events Elective 6,0 1st semester
29386 - Heraldry and Vexillology Elective 6,0
29387 - Peerage Law and Nobility Elective 6,0
29716 - Catalan for Protocol and Events Elective 6,0

Calendar, specified by time groups