Business management and tourist destinations

Publications in journals

  • Garau Vadell, J.B.; Orfila-Sintes, F., "Internet innovation for external relations in the Balearic hotel industry", "Journal Of Business & Industrial Marketing", Volume 23, Issue 1, Pages 70-80, 2008. Paper.
  • Campo S; Garau J.B., "The influence of natioanlity on the generation of tourist satisfaction with a destination.", "Tourism Analysis", Volume 13, Issue 1, Pages 81-92, 2008. Paper.
  • Dr. Joan B. Garau, Lluis de Borja Sole, "Golf in Mass tourism destinations facing seasonality: a longitudinal study", "Tourism Review", Volume 63, Issue 2, Pages 16-25, 2008. Paper.
  • Martorell Cunill, O.; Mulet Forteza, C.; Rossellˇ Miralles, M., "Valuing growth strategy management by hotel chains based on the reals options approch.", "Tourism Economics", Volume 14, Issue 3, Pages 511-526, 2008. Paper.
  • Martorell Cunill, O.; Mulet Forteza, C., "The relationship between hotel chains growth strategies and their return on investment.", "Modelling, measurement and control", Volume 29, Issue 1 i 2, Pages 18-36, 2008. Paper.
  • Onofre Martorell, "The Franchise Contract In Hotel Chains", "Tourism Economics", 2008. Paper.