Business management and tourist destinations

Publications in journals

  • Garau-Vadell, J.B.; Serra-Cantallops, A., "Target market evaluation and selection in mass tourism destinations", "Tourzam-Tourism", Volume 49, Issue 1, Pages 27-37, 2002. Paper.
  • Garau-Vadell, J.B.; Serra-Cantallops, A., "Imagen y posicionamiento de las Islas Baleares en el mercado alemán", "Papers de l'IBATUR", Issue 1, Pages 1-100, 2002. Paper.
  • Robledo, M., "'DBM as a competitive strategy: The State of the art in the Spanish hotel industry'", "Tourism", Volume 50, Issue 1, 2002. Paper.
  • Vich-i-Martorell, G., "Internet as a Tourism Marketing Tool in the Balearic Islands.", "Information Technology & Tourism", Volume 5, Issue 2, Pages 91-104, 2002. Paper.