Master's Degree in Tourism Management and Planning (MDPL): 2016-17

Branch of Knowledge Social and Legal Sciences

Interuniversity Master Program and Joint Master Program

Programme management board
Number of Credits 60
Places available for new applicants 20


Administration Service
Contact person(s)
Teaching Building
Supervising centre Centre for Postgraduate Studies
Public price per credit
  • 1st registration : 29,09€
  • 2nd registration : 47,26€
  • 3rd registration : 47,26€
  • 4th registration : 47,26€
Useful Documents



Further inforamtion:


About to pursue a masters at the UIB:

Prices regulated by " BOIB, Official Gazette, Núm 93 - July 23, 2016 - Decreto 44/2016 "

Title Description

Candidate profile and admission requirements

The program is aimed at graduates, with or without experience, in Tourism, Geography, and other related disciplines (such as Economics, Business Administration, Computer engineering or environmental science). The Academic Committee could assess the incorporation of candidates from other related disciplines that did not require additional training.

The master is fully taught in English. For this reason, all candidates must be in command of the language skills equivalent to the B2 level in English.

  • All applicants will be evaluated on the basis of the following criteria:
  • Academic transcript (performance and average mark) in the undergraduate degree (60%)
  • Medium-high level command of the English language (10%)
  • Curriculum Vitae (20%)
  • A mission statement with personal motivation and reasons for studying this master (10%)

For students with special needs or disabilities their admittance will be in accordance with the Organic Law 4/2007 of 12th April, on the inclusion of people with disabilities in universities. Positive action measures to ensure access of these students to the Master will be provided when they meet the conditions in the current regulations.
The Academic Committee of the master is the responsible for the student's admission.

Academic and Professional Objectives

The objective of the Master in Tourism Management and Planning is to provide advanced knowledge in tourism with special attention being given to training in tourist business management, tourist destinations planning and nautical and cruise ship tourism. The academic objectives pursued are that students acquire the following specific competences:

 CE1  Learn how to deal with techniques of data collection and analysis and their application in the tourism sector.
 CE2  Learn how to analyze the structure of tourist activities at all levels, taking into account the components of sustainable tourism development, diagnosing needs and opportunities as well as limitations and risks.
 CE3  Know how to design new products, detect new emerging tourist markets or segments and undertake tourism projects starting from the identification of new trends and scenarios, and the dynamics of tourism markets.
 CE4  Learn how to apply the techniques of financial management in tourism organizations.
 CE5  Know the fundamentals and principles of management of the main intangible assets in the tourism sector and apply them to the achievement of a sustainable competitive advantage.
 CE6  Ability to assume leadership and management responsibilities in public and private agencies involved in tourism.
 CE7  Learn methods and techniques for formulation, realization, presentation and defense of an academic work in the field of tourism management and planning.
 CE8  Learn how to implement the knowledge, methodologies and techniques acquired during the master for the organization of operational tasks and strategic decision-making process, in the professional practice in public and private organizations dedicated to tourism, with a high degree of responsibility, ethical commitment and integration capability in multidisciplinary teams
 CE9  Learn how to deal with and interpret different models and statistical and econometric techniques to manage and plan tourism destinations and organizations.
 CE10  Ability to develop environmental audits, and assess the impacts that the tourism sector actions have on the environment.
 CE11  Ability to develop integral business plans.
 CE12  Being able to strategically manage tourism organizations, including both external factors (threats and opportunities) and internal resources and capabilities of the tourism firm.
 CE13  Know the general legal framework of tourism activities (both in regards to aspects related to the territory planning, as to the management of tourism firms), to be able to plan and develop tourism activity.
 CE14  Learn the internal operational structure of the different management areas of tourism firm (operations, finance, sales and distribution, human resources, etc.) as well as their stakeholder management (interactions , conflicts, etc. ), to lead to a sustainable competitive advantage from its integration into the strategic management
 CE15  Learn the techniques that allow the development of tourism destinations and organizations in an international, complex and dynamic environment, to achieve a sustainable, integrative and innovative tourism management and promotion.
 CE16  Learn how to deal with the different information and communication technologies associated with geographical information systems for tourism analysis and planning.
 CE17  Learn the importance of the cultural, social and natural heritage for the development of strategic tourism plans that incorporate the awareness as a complement for differentiation and sustainability.
 CE18  Learn the economic models, fundamentals for strategic decision making, pricing methodologies, competition and regulation that affect the tourism sector, as well as the relevant economic analysis tools for decision-making and sustainable development, both in private companies and tourism organizations
 CE19  Command analytical and observational strategies developed from the usual methods of geographical research based on field trips, laboratory (scientific and computational), and concreteness in office work

Access to other professional courses and pathways

The Master in Tourism Management and Planning offers the opportunity to acquire an extensive knowledge of tourist business management, tourist destinations planning and nautical and cruise ship tourism. The master is mainly focus to train professional skills. The main objective is to train professionals to fill middle and senior positions in the areas of tourism planning and management in public agencies, public-private partnerships, international organizations and companies. The master also allows students to obtain the necessary ECTS to be accepted into doctoral programs.

Course Structure

The Master Programme includes 60 ECTS spread over courses with 3 ECTS:

 Type of ECTS  ECTS required  Offered only at the UIB  Offered only at the EUM-UPF  Offered at UIB and at the EUM-UPF
 Compulsory  18  0  0  18
Specialisation  15  15  15  15
 Elective  15  42  0  21
 Final  Final Project  6  0  0  6
 Professional Training Placement  6  0  0  6

Master Programme overview

The teaching guide of each subject can be found in the section " Subjects " of this master’s degree

Modules overview


1.Compulsory Module

The programme includes 6 compulsory courses. The student can choose to take these courses at the UIB or at the EUM-UPF. These modules must be taken in the first semester.
A brief description of each course is set out below.

2.Specialisation Modules

The Master Programme offers 15 different specialisation courses grouped into 3 different areas of specialisation. The student must choose 5 different courses. A special mention of the specialisation is made if a minimum of 4 modules are taken in the same area of specialisation. If this requirement is not fulfilled, no specialisation will be mentioned and the title will be a general one. A brief description of the courses offered in each area of the specialisation is set out below, as well as the university offering them. All these courses must be taken in the first semester.

2A.Specialisation Module: Tourism business management

This module will be offered at both the UIB and the EUM-UPF.

2B.Specialisation Module: Tourism destination planning

This module will only be offered at the UIB.

2C.Specialisation Module: Nautical tourism and cruises

This Module will only be offered at the EUM-UPF.

3.Elective Module

The Master Programme offers 21 different elective courses. The student must choose 5 courses from the 21 on offer. A brief description of the courses is set out below, as well as the university offering them. These courses must be taken in the second semester.

4.Final Module

Practical Placements

A work placement period in businesses or institutions under the supervision of a Master programme coordinator. Successful completion of the work experience carries 6 ECTS.

Final Master's Project

An academic work completed under the supervision of the professor assigned to the student. The Masters’ Theses carries 6 ECTS.

Assessment Criteria and Examinations

A continuous evaluation process will take place, as detailed in the academic guide of each subject. (Website section " Subjects ")

ECTS Coordinating Lecturer

Dra. Francina Maria Orfila Sintes

Department   Economía de la Empresa , UIB
Telehone  (34) 971 17 1331

  Contact form
  Personal file

Dra. María Sard Bauzá

Department   Economía Aplicada , UIB
Telephone  (34) 971 17 2785

  Contact form
  Personal file

Administrative Procedures and Other Useful Information

Programme Suggestions Form

If you want to help us improve, or in case you have comments or suggestions to make, please let us know via our Contact Form - Center for Postgraduate Studies.

Quality Assurance System

Accountability and transparency

Procedure Document Date/Year
Monitoring Annual follow-up and internal assessment report (2015-16) 23/06/2017

Comments and Suggestions

The UIB welcomes your comments and suggestions about how to improve our courses and the information provided.
If you would like to help us improve or have any comment, please send it through the UIB master's course contact questionnaire