Degree in Events Protocol and Organisation

240 credits - Felipe Moreno University College of Tourism

Protocol and events organisation have nowadays taken on a major role at both public institutions and private organisations, especially when it comes to internal and external event planning and the final image of the institution. On the one hand, protocol establishes a snapshot of organisations and their interactions, using careful staging with complex technical and artistic steps that express messages and values organisations wish to transmit to their target audience. On the other, events generate brand experience and become a tool that provides direct added value for relationships between organisations and their public. Professionals and academics see events as (1) a tool in relationship strategy between organisations and their audience and (2) an internal and external visibility tool for corporate image and reputation, since they represent direct communication of a reality and not only provide image and value, but also transparency. This is why organisations see them as a powerful marketing tool. In this vein, the degree curriculum includes two professional pathways in the fourth year (protocol and events management) to specifically target the demand from each of these two areas.

The curriculum has been crafted in line with both acquiring skills and the structural principles of official degree programmes at the UIB. In terms of knowledge branch, the programme falls under legal and social sciences. Regarding degree regulations, what is set out in REGULATORY AGREEMENT 10040/2011 of 22nd November approving the Official University Education Regulations (Bachelor's and Master's Degrees) at the University of the Balearic Islands applies.

The curriculum has a total of 240 ECTS credits, split over four years covering 60 credits each, with each year divided into two 30-credit semesters. Without wanting to define specialities, the fourth year offers two professional pathways corresponding to the two large professional areas covered by the programme: protocol practice and professional events management. On the one hand, protocol is an essential element for social, institutional and corporate relations. On the other, professional events management is a requirement of a community, here the Balearics, which has become a host for all kinds of events with their corresponding economic impact. Students will need to take a total of 24 credits on the pathway to be awarded the corresponding major.

Credit Summary

Core Training Mandatory Elective Subjects External Practicum Final Degree Project Total
  60   138   24   12   6 240

Subjects

First-year subjects
Name Type Credits Language Period
29351 - History of Protocol and CeremoniesHistory of Protocol and Ceremonies Basic training 6,0 First semester
29352 - Basic Notions of Law Basic training 6,0 First semester
29354 - Introduction to Tourism Basic training 6,0 First semester
29700 - Introduction to the MICE sector Basic training 6,0 First semester
29701 - English I Basic training 6,0 First semester
29355 - Constitutional Law Basic training 6,0 Second semester
29358 - Introduction to Business Basic training 6,0 Second semester
29702 - Cultural Heritage Management Basic training 6,0 Second semester
29703 - The Fundamentals of Protocol Basic training 6,0 Second semester
29704 - The Principles of Events Organisation Basic training 6,0 Second semester
Second-year subjects
Name Type Credits Language Period
29356 - Communication Applied to Events Organisation I Compulsory 6,0 First semester
29360 - Organisational Design and Human Resources Compulsory 6,0 First semester
29363 - Tourism Marketing Compulsory 6,0 First semester
29365 - Official Protocol I: State Protocol Compulsory 6,0 First semester
29705 - The Principles of Public Relations and Advertising Compulsory 6,0 First semester
29364 - Tourism Industry Contracts Compulsory 6,0 Second semester
29368 - Communication Applied to Events Organisation II Compulsory 6,0 Second semester
29370 - Official Protocol II: Local and Regional Compulsory 6,0 Second semester
29706 - Political Geography and International Relations Compulsory 6,0 Second semester
29707 - English II Compulsory 6,0 Second semester
Third-year subjects
Name Type Credits Language Period
29372 - Event Production Compulsory 6,0 First semester
29377 - Business Protocol Compulsory 6,0 First semester
29708 - Financial Management of Events Organisation Compulsory 6,0 First semester
29709 - Organising Meetings Compulsory 6,0 First semester
29710 - English III Compulsory 6,0 First semester
29367 - IT Management of Events Compulsory 6,0 Second semester
29369 - Practical Placements I Work Experience 6,0 Second semester
29375 - Sports Protocol Compulsory 6,0 Second semester
29376 - Innovation and Creativity in Events Organisation Compulsory 6,0 Second semester
29711 - Academic and Religious Ceremonies Compulsory 6,0 Second semester
Fourth-year subjects
Name Type Credits Language Period
29382 - Techniques for Public Speaking Compulsory 6,0 Second semester
29383 - Safety Compulsory 6,0 Second semester
29384 - Sustainability and CSR in Events Organisation Compulsory 6,0 Second semester
29385 - Practical Placements II Work Experience 6,0 Second semester
29712 - Accessible Events Compulsory 6,0 Second semester
29713 - Final Degree Project Final Assignment 6,0 Annual
Elective subjects
Name Type Credits Language Period
29373 - Scenography Techniques Optional 6,0 First semester
29391 - Marketing of Tourist Destinations Optional 6,0 First semester
29393 - Managerial Skills Optional 6,0 First semester
29714 - Diplomatic Protocol Optional 6,0 First semester
29715 - Special Events Optional 6,0 First semester
29378 - Military Protocol Optional 6,0 Second semester
29386 - Heraldry and Vexillology Optional 6,0
29387 - Peerage Law and Nobility Optional 6,0
29716 - Catalan for Protocol and Events Optional 6,0

Calendar, specified by time groups

No timetable group has been set for this curriculum